Direct Development Inc.
1240 Main St., Suite 1
Green Bay, WI 54302
|January 18, 2006
DIRECT DEVELOPMENT PROGRESSING ON PROJECTS VALUED AT
MORE THAN $123 MILLION
GREEN BAY, Wis. Direct Development & Construction Inc., a three-time recipient
of the Mayor’s Beautification Award in Green Bay, is expanding its footprint outside
of Northeastern Wisconsin. With more than $123 million worth of projects underway
throughout the state and as far away as Nashville, Tenn., Direct Development is
becoming a major player in the commercial development industry.
“We’re proud of our successes in our home market, and we’re excited about the
opportunities we’re pursuing outside of Northeastern Wisconsin,” said
John Hopfensperger, president of Direct Development & Construction Inc.
“Our team’s expertise and creative vision are enhancing the economic landscape
of the communities in which we operate.”
Some of Direct Development’s local projects include the Johnson Bank building
in downtown Green Bay, new infill buildings in the Broadway district, and
renovations of Olde Town Crossing and Main Street Commons in the Olde Main
The following is a summary of major projects in progress outside of Northeastern Wisconsin:
Cross Pointe, Weston (Wis.) | Case Study
Construction will begin later this month on the first retail structure at Cross Pointe,
a planned $50 million mixed use development near St. Clare’s Regional Medical Center
in the Village of Weston. This moderate-density development will add retail, medical
office and senior housing structures to a quickly growing section of the metropolitan
A four-year development cycle is anticipated for the 65-acre site, located near the
intersection of State Highway 29 and Camp Phillips Road. When completed, Cross Pointe
will encompass approximately 647,000 total square feet. This includes 99,000 square feet
for neighborhood retail, 188,000 square feet for medical office, 135,000 square feet for
junior anchor retail, and 225,000 square feet for senior independent apartments. A town
center-style neighborhood retail development is planned for the heart of Cross Pointe.
Grafton (Wis.) Village Center | Case Study
Construction will begin in March on a pair of structures with 34,000 square feet of ground
floor retail and second floor office space. The $5.5 million development is set in a
pedestrian-oriented section of downtown Grafton and features a new building for
Grafton Ski and Cyclery. A key aspect of the project is a public-use plaza suitable for
outdoor dining in a café setting. Occupancy of the first building is slated for September.
HarborPlace, Kenosha (Wis.) | Case Study | Website
Groundbreaking is anticipated in July for HarborPlace, an upscale condominium and
retail development adjacent to a marina on the Kenosha lakefront. HarborPlace, with an
estimated total value of $28 million, will include 58 residential condominium units and
43,000 square feet of retail space. Occupancy is scheduled for July 2007.
Rolling Mill Hill, Nashville (Tenn.) | Case Study
An October groundbreaking is anticipated for the first phase of a mixed-use development
that will include new construction and renovated historic buildings, a Direct Development
specialty. Overlooking the Cumberland River and a short distance from Nashville’s central
business district, the Rolling Mill Hill site sits atop a hill formerly occupied by Nashville
The first phase, with an estimated value of $40 million, could be ready for occupancy in
October 2007. It will be followed closely by a second phase valued at about $25 million.
Combined, the two phases of the project will feature 225 residential condominiums and
apartments, and 15,000 square feet of neighborhood retail space.